DISQUS

The (late) Breakfast Society: The Costs of Recruiting Young People

  • ade · 1 year ago
    i have to admit that is a pretty slick promo - but with regards to whether V is working or not - I think there is something about our obsession to get every young person volunteering or taking part in youth activities - admitedly 27% aint great but it's not bad is it? Or am I being defeatist??
  • mas · 1 year ago
    Hi Ade - what's the 27% figure from - is that 16 - 25's taking part in volunteering or a wider age range taking part in some sort of youth activities? Every month there seems to be different figures banded about for young people volunteering - the general conclusion of which seems to be that young people already were and remain the age group most likely to volunteer anyway.

    I wasn't really meaning to comment on whether or not V is successful - but now we are my personal opinion is that it is a good aim to encourage all young people to take part in some form of community activities, but I fear that the term 'volunteering' has become very diluted and confused with less attempt to encourage a genuine culture of freely contributing and too much emphasis on individual gain and really quite a selfish 'reward system' - this is a great shame because for me the real power in encouraging volunteering is to challenge individualism.

    And then back to my original point I'm confident that I could organise a national programme with significant benefits for young people and the communities they live in using the advertising budgets alone from the campaigns mentioned above, and no doubt you would echo that.